I am toying with the idea of testing the problogging waters – writing a topic-focused blog, promoting it, monetizing it, and seeing if it can become a self-supporting endeavor.
Interestingly enough, although I’m typically quite decisive, I have a hard time defining a subject area… my native perfectionism is sabotaging me. I can’t really pin anything down that meets my criteria – and thanks to eMoms at Home for the great supporting article on the subject:
It must be:
- Broad enough audience appeal to attract sufficient traffic
- Both narrow enough that it’s marketable and topic specific, yet wide enough that I can write fresh content about it regularly
- A growing field or industry, not declining
- Subject matter I care about and am sufficiently knowledgeable about to write on
- A concept that lends itself to connecting and community building
So what do I know?
- Project management (niche audience)
- Business writing (ugh – boring)
- Telecom & IT (boring)
- Being a woman in business (saturated market)
- Creative/artistic type stuff (limited niche audience)
- Dogs (limited niche audience – boring)
It almost the equivalent of being struck by lightning for a general, daily life, non-topic-focused blog to succeed wildly, like Dooce or Xiaxue. Those ladies are pretty amazing, but I have no interest in emulating their version of cold fusion in a Dixie cup.
Why am I interested in this? A month or so ago I published a Why I Blog post – I do it because I love to write, and also because I enjoy being a part of the user content-driven renaissance that is Web 2.0. Jumping on board that groundswell of fundamental change in the nature of the Internet and its business model in a more substantive way intrigues me.
So, I’d appreciate any ideas, suggestions or comments from readers – wild, crazy, silly, sensible, random or otherwise.